Category: Blogs

The groundbreaking Instagram guide to boosting engagement.

Nowadays, Instagram is trying to become everything, from a photo-sharing platform to a marketplace, a YouTube competing for the app, and now a blog site. Yes, you heard that right; a literal Blog site. It is a great way of acquiring reach. However, such secondary ways of acquiring reach are only helpful in buying followers. But they are not organic; if you want more interaction, then IG guides are here.

 Instagram Guides Features

Instagram app guides are a relatively newer feature and allow the users to write their experiences about three things, namely

• Places
• Products
• Posts

This is Instagram’s new thing, and it is pushing it as forward as it can. It also rewards people who use that, the same case as with Instagram rules and IGTV.

Following are a few tips and tricks to use Instagram guides the right way

Using Instagram Guides The Right Way

Instagram guides are the new feature offered by the photo-sharing app, and many of you have yet to learn how to extract the best level from this feature. The following is a short yet useful How to Do guide.

1.     Make A lot of guides

Make a lot of guides and post them consistently. Hence, the more guides there are about a particular thing or even on different subjects, the more likely IG will feature it. 

 People are more likely to come across that, and you are much more likely to have a Healthy, interactive audience.

2.     Recycle old content

Instagram guides provide a great medium where you can recycle content you posted a year ago or so. This handy feature saves you from the trouble of reposting old stuff.

 Instead, you can compile all your material related to a specific topic, create a post guide, post it on your feed, or top it up by posting it to your story.

3.     Make Informative Guides

Make guides on honest reviews, portray your honest thoughts on a specific place or product, and don’t sell your thoughts for money. This adds to your credibility and frames your trust. People will ultimately recognize you as a trusted source of information, consequently increasing your reach.

4.     Promote Your Things

Promote your business by creating guides, just blog posts on your posts. It tells people about your items without channeling them to an external source. 

Keep it all on Instagram; Instagram respects when you make people stop and stare at content for long, and the algorithm rewards you by raising your reach; people will find your handle easier. Thus, you will see groundbreaking results in a few months if you remain sincere. 

Promote your items and services and write pretty details about them in a formal blog post. Top it off with a link to buy your things, and you will see a rise in your sales, and you can thank us later for that.

5.     Attractive photos

Make sure to make your front photo the one by which your instagram guides are recognized. This will boost the guide impressions and result in more people reading the guide

6.     SEO Optimized caption

Word around is that the Instagram search engine will now be SEO-based, meaning that hashtags will no longer hold much value but K.Ws. 

 Developing an optimized caption that can quickly be ranked is vital. This might require some insight and research, or you could hire an SEO expert.

7.     Product Guides

Product guides are worth a hit and are the most engaging of the three categories. Product guides are guides centered around specific products. Find the best and most engaging media to post it with, and it might make its way into the Instagram shop.

8.     Post On Stories

You can post all the guides in the world and make them as good as possible. Not a soul would know. To make people aware and let them know that you have posted valuable information, you can post the guide on your story; this way, more people will open the guide and give it a look. If it genuinely has eye-stopping good content, your followers will likely post it on their stories, increasing engagement.

9.     Keep Updating The Instagram Guides

Keep updating your guides with new data and replenish it. Whenever you do so, please post it on the story with hashtags to let people know.

10.  How To’s and Reasons Why’s

Make sure to create guides that are on the pattern of how to? How to use a specific product, travel to a specific place, etc. This makes the guide immediately very attractive and will reach more audiences.

Conclusion

Guides are still an underused feature in a shady corner of Instagram. You can always have the first-mover benefit and play around with this feature. This has promising results. Also, make sure to get the best out of your Marketing by buying followers. 

YOu would like to get fruitful results on Instagram, feel free to consult AMY Consulting for any social media marketing.

Use the marketing content ideas on multiple platforms for your content marketing plans or any other branding channels you might need in the future.

Here, most of the ideas are good for small and large businesses alike. If you have a startup firm with a well-made name like B2C or B2B, you are in the right place. Consider these ideas as the marketing theme to go along with each plan or idea.

Marketing Content Ideas Are Best For

The ideas for content marketing that we have discussed here are for all businesses, and you can use them in various ways. Let us have a look at it.

• Long-form content for the business blog is intended to enhance results from SEO.
• Information and images for sharing for social media branding
• Also, cater to YouTube videos.
• Use for an online ad, specifically for:

• Instagram, Facebook, and also display advertising from Google Ads
• Also for the print media

Benefits Of Content Marketing

So, here, one cannot ignore the content marketing benefits for any business. Let’s look at the following points that make this way of writing beneficial for businesses:

• Educate the leads and prospects regarding the items and services they offer
• Increase conversions
• Create relationships between the buyers and firms that end in raised loyalty
• Show the audience how their items and services solve the challenges
• Develop a feeling of community around the brand

Types Of Content Marketing.

So, before jumping towards the marketing content idea we advise you to learn about the type of content branding. There are various kinds of content branding that you might pick to add to the plan. So the following are the most common ones.

1.  Online Content Marketing
2. Social Media Content Branding
3. Infographic Content Brading
4. Blog Content branding
5. Podcast Content Marketing
6.  Video Content Marketing
7. Paid Ad Content Brading

So, the following are the top ideas for branding via content. Now let us move forward and look for the marketing content idea.

Top 5 Marketing Content Ideas

Here you need to learn one thing: all firms have different approaches to making commitments and for whom. A plan must be unique if you want to grow and draw organic traffic to the website. On the other hand, you made the firm that likes to engage PR chances, and your plan will be different for them.

Now let us move toward some remarkable marketing content ideas.

1.    Expert Guides and Articles

One thing that you need to follow is that every firm is best at something. They solve specific issues to help the people. Via expert guides and articles, we can target long-tail KPIs that might be otherwise trickier to attain because we cannot optimize them easily.

Hence, therefore gains organic traffic via potential new buyers. 

By showcasing our expertise via guides, articles, and other types of content, we can create authority within the sector. Hence, it is more manageable for the buyers to make the right call on where to purchase next. 

As per the AMY Consulting digital marketing content team, articles and blogs are among the primary types of media that firms use in their content plans today. 

2.    Job Listings 

Here is another idea. Do you know most search content on Google is job listings? Also, it is easily searchable on social media platforms.

Suppose your firm has any job listings; then, you would rely on the job listing sites for post-employment options. At that point, you must create job listing pages on the website. 

Make sure the job pages are live. Whether there is a job listing there currently or not.

How do such pages help? By making the job listing pages, you’re reaching more people via job links, K.Ws. So you can draw relevant dates from the website

3.    Guest Blogging 

Most of you have heard the word “guest blog.” It is one of the great marketing content ideas. What does it mean? It seems a third party would publish the blog post on your firm’s website.

Guest posting or blogging is beneficial for the business because it can drive content creation via third parties.

Through guest blogging, you can drive content creation through third parties willing to create these guest blog posts.

Having this set of pointers helps us create a more useful ecosystem for guest blogging on the official website. Always go for the “clear rules” that suit your label when talking about guest posting.

4.    Buyers And Firms Partner Showcases

Most of you may already have your perfect buyers displayed on your site. But you may get deeper into them to display them.

Business and buyers partners’ experiences make others see what kind of form you are and how your interactions support your buyers to solve their issues.

For instance, we can either make a blog post about questioning the buyers or our business partners. 

And when displaying other firms, you help boost them also, and in return, they will share your work or businesses too.

5.    Product Development Updates

Relying on the firm and its item cycle, we can add item updates to the branding strategy. 

Let us go to the examples of ideas in marketing. If you are running a software house and releasing updates daily, you want to display these updates to draw new buyers and boost the time consumed on your firm’s software via the new features. Item development is one of the best creative marketing ideas. 

Here, you ought to learn that no update at all is engaging for the Turkish people. You may like to segment the users into sets. Why is that so? it is because you can showcase relevant news to a particular group of people.

Conclusion

Here we have discussed some of the ideas for a content marketing strategy for your firm. Use any of them to boost brand awareness and even drive more traffic to your website. If you need professional assistance with this, please contact: 

Whatsapp: +92 300 0575922

Email us: kiran@amybusinessconsulting.com

Bookkeeping and Accounting  Save Your Business Effort, Money, and Time

Bookkeeping and Accounting Save your business effort, money, and time.

It would be best if you learned why it is vital for a small business to learn bookkeeping. Bookkeeping and accounting keep track of your business and what you do.

In a nutshell, it is a method of keeping and updating firm data. As a small business owner in Pakistan, you may need help navigating the issues. Many of you may be aware of the vital role that bookkeeping plays in the success of a business.

Today, you must recognize the value of bookkeeping and accounting. For this, some firms offer their services to you.

What are Bookkeeping and Accounting?

Most of you must be aware of this topic, but many newbies in the field have yet to learn about it. The accounting subset consists of keeping the firm’s financial records. It contains:

1. Record all the transcriptions in firms’ accounts

2. Studying bank statistics

3. Making reports for an accountant to study

On the other hand, accounting is the means of:

• Analyzing
• Organizing
• Tracking the firm’s financial dealings

What do we mean by the financial statement here? It is similar to a company’s income statement and balance sheet that you may have seen to get an idea of its economic health. It allows us to see how well the firm is working.

So, you now have an idea of what bookkeeping and accounting are and why they are beneficial to your business.

Benefits Of Bookkeeping And Accounting

So. Now you have an idea of what to do with it. Now let’s move forward and learn about its value to the firm.

1.      Aids You Budget 

The first item on our list is that it fairly supports your firm’s budget. Why is bookkeeping a must for any firm? It is because it makes budgeting much easier. With the expenses and income properly organized, it is easy to determine the actual costs and resources.

A budget is a financial roadmap for the business. So, with a budget, you can prepare for future outlays for the firm to assist with growth. What if you decide not to keep the book? If you fail to keep accurate and updated books, it is much harder to have an exact budget because it is all mostly guesswork.

2.      It keeps You Ready for Tax.

We know it is annoying when it comes to taxes. On the other hand, firms must file their taxes at the end of the financial year. So with bookkeeping in place, you will have all the financial data ready for the upcoming reporting season. Also, the taxman would not be breathing down your neck.

So, it will be helpful when the authorities request the firm’s financial records for tax bookkeeping.

3.      Keeps Organized Records

So here comes the third benefit of bookkeeping: It saves you from the last-minute stress of finding vital data about firms. It may lead to missed deadlines and some minor issues creeping through.

You must avoid making such errors, whether a seasoned professional or a newcomer to the industry. For this, bookkeeping can assist.

You can keep organized records by doing the book often, remaining on top of it, and not leaving books to the last minute. With time, seeing the bits of data you desperately require will be easier.

4.      Simple to Catch Business Targets

Every company wants to expand, but more financial management is needed to prevent this from happening. With zero accurate data or numbers to study, making growth goals for the firm can take time and effort.

Everything happened because you guessed everything. In the end, you will be disappointed at not reaching the goals you set. So, you can map and achieve your dreams by keeping the bookkeeping and all the financial records.

5.      Meeting Financial and Legal a Duties

A good bookkeeper and accountant will know the latest regulations and rules. Thus ensuring your firm’s financial bills are updated and different from current legal changes. This will secure your firm from getting into problems with the following:

•  Law
•  Saving money 
•  Time. 

6.      Boosted efficiency and productivity

Here comes another benefit of bookkeeping and accounting. Manual bookkeeping can be time-consuming and prone to errors. We encourage you to go for the automated bookkeeping process. You can save time and reduce the chance of mistakes by doing so.

As a result, you can devote more resources and time to your business. Here’s another tip: always look for bookkeeping and accounting services near me.

AMY Consulting offers expert, accurate bookkeeping and accounting services for firms of all sizes. If you have any queries or would like to know more about it, then get in touch today for complex issues and specialist advice!

For ALL your bookkeeping needs, consult OUR experts.