With AI Chat and Video Clips, Google Intends to Enhance its Search Capabilities

According to documents cited by the Wall Street Journal, Google is aiming to enhance its search engine to be more visually appealing, easily digestible, personalized, and human-centered, with a particular emphasis on catering to the younger generation worldwide.

Artificial intelligence (AI) applications like ChatGPT are gaining popularity rapidly, showcasing a technology that has the potential to revolutionize the way businesses and society function.

According to the report, the tech giant intends to move its service beyond the traditional format of presenting search results, known as “10 blue links,” and will include more human voices as part of this transition.

During its upcoming annual I/O developer conference, Google is anticipated to introduce new capabilities that enable users to engage in conversations with an AI program, a venture known as “Magi,” as per sources familiar with the subject, cited by WSJ.

This year, Generative AI has become a buzzword, sparking a rush among companies to launch similar products that they believe will change the nature of work and capturing the public’s fancy.

Reuters’ request for comment was not immediately responded to by Google, which is part of Alphabet Inc.