PPC Marketing: The Top 4 Types of Pay-Per-Click Ads for Your Business
Would you like to know about the PPC? What are the types of it? PPC branding is a beneficial paid search model. Businesses and digital marketers use it to build brand awareness, promote offerings, and attract specific audiences. Promoters only pay each time a user clicks on their ads, making it a cost-effective way for firms to generate quick traction.
In this blog, we’ll discuss what PPC is, how it works, and the various types of PPC. Now let us jump into the details.
All About PPC Marketing
Here is a brief data about it that will help you understand the various types of PPC branding.
PPC branding is a paid search model that permits marketers to place ads on online platforms like Google and social media sites. So, these ads will appear when users search for certain keywords or browse specific sites. What is so? It provides firms with high visibility to their target market.
Do you know that it is the best means of branding for marketers? Marketers pay when users click on their ads, making PPC an appealing option for firms seeking a cost-effective method to generate top-quality leads.
Top 4 Types of PPC Ads
So the following are the top 4 kinds of PPC marketing. Indeed, there are many, but the top five are as below.
- Search Ads
So, it is the first type on the list. Search advertising is the most common form of paid search branding. Search ads appear to people looking for a specific item or service online. So, these ads are ideal for firms looking to acquire top-quality leads from new clients with short sales cycles or one-time drive promotions.
- Display Ads (PPC Marketing)
Display ads are effective in reaching about 90% of online users. Display ads appear on Google’s partner sites and target people who have visited sector-related sites.
Display branding maximizes images and text to grab users’ attention and convince them to act. These ads fit brands with lengthy sales cycles and luxury buyers or niches.
- Social Ads
The third on the list is Social media branding. It is the fastest-growing mean of PPC branding. Social ads appear on social media platforms like the following:
Hence, it reaches targets based on their interests, hobbies, and networks. These ads are ideal for brands with an active social media presence and highly-targeted clients.
- Remarketing Ads (PPC Marketing)
Have you heard about the remarketing ads? If not, you must include the most vital type of pay-per-click branding. Remarketing is an effective way to reach high-converting clients and double your sales.
Remarketing ads remind individuals who have already visited your site to return and make them convert. So, these ads are helpful because users are already familiar with the brand and are more viable to convert.
Would you like to know more about pay-per-click branding? If yes, book your consultation with AMY Consulting’s digital marketing team today.
