AMY Training Institute | Digital Marketing Courses
Learn How to Sell Online Like a Professional — Master E-Commerce Marketing for Amazon, Daraz, Shopify, WooCommerce, Noon, Social Commerce & Online Store Growth
E-commerce is one of the biggest opportunities in Pakistan today. Thousands of people are now building online businesses through:
✅ Amazon selling
✅ Daraz selling
✅ Shopify stores
✅ WooCommerce websites
✅ Noon marketplace
✅ Instagram / Facebook shop selling
✅ WhatsApp selling
✅ TikTok shop models (where applicable)
✅ home-based online businesses
But the truth is:
many sellers fail not because the product is bad, but because marketing is weak.
E-commerce success requires:
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product selection strategy
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product listing optimization
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branding and trust building
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customer conversion strategy
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ads and promotion planning
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sales funnel thinking
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retention and repeat customer systems
The E-Commerce Marketing & Online Selling Program at AMY Training Institute trains learners to build and grow profitable online selling systems — whether they want to sell in Pakistan or internationally.
This program is ideal for:
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students and young entrepreneurs in Pakistan
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women entrepreneurs running home-based business
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people starting Amazon/Daraz stores
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SMEs shifting offline → online
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freelancers managing e-commerce stores for clients
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overseas Pakistanis targeting UAE/GCC e-commerce roles
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anyone who wants to build online income streams
🎯 Types of Courses Included (What We Cover Under E-Commerce Marketing)
This program includes multiple specialized tracks covering every major e-commerce channel used in Pakistan and globally.
✅ 1) E-Commerce Fundamentals (Beginner Track)
You will learn:
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what e-commerce is and how it works
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types of e-commerce:
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B2C
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B2B
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D2C
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marketplace selling
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social commerce
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difference between:
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selling
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marketing
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branding
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how to choose the right platform:
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marketplace vs own website
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pricing strategy and profit calculation basics
This module builds the foundation of online selling.
✅ 2) Amazon Business & Marketplace Selling (Amazon Track)
Amazon is one of the biggest global e-commerce opportunities.
You will learn:
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Amazon business model overview:
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private label
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wholesale
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dropshipping awareness
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affiliate marketing overview
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product research strategy:
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winning product selection logic
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listing optimization:
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titles
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bullet points
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descriptions
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keywords
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Amazon SEO basics (ranking products)
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reviews and trust building strategy
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Amazon marketing:
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deals and promotions
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sponsored ads concept (PPC awareness)
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operations basics:
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order handling
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inventory planning
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This track is designed for beginners and serious sellers.
✅ 3) Daraz Selling & Pakistan Marketplace Growth
Daraz is Pakistan’s largest e-commerce marketplace.
You will master:
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Daraz seller account setup guidance
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product listing optimization
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product photography and presentation strategy
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pricing strategy for Daraz competition
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campaign strategy:
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Daraz sale events
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vouchers and bundles
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customer handling:
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chat
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ratings and reviews
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increasing orders through:
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better listings
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promotions
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ads awareness
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This track supports Pakistan marketplace sellers.
✅ 4) Shopify Store Marketing & Brand Growth (D2C Track)
Shopify is one of the best platforms for building your own brand.
You will learn:
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how Shopify works
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store branding system:
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theme selection
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trust elements
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product page optimization for conversions
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Shopify SEO fundamentals
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marketing channels for Shopify:
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Meta Ads
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Google Ads
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TikTok marketing
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influencer marketing
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store conversion strategy:
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cart optimization
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checkout optimization
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email marketing setup for Shopify customers
This module builds complete D2C business mindset.
✅ 5) WooCommerce & Website Store Selling (Website E-Commerce Track)
Many Pakistan businesses prefer WooCommerce websites.
You will master:
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WooCommerce store basics
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product listing optimization
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payment system awareness (Pakistan + international)
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shipping logic
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conversion-focused website pages
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WooCommerce SEO + blog strategy
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e-commerce marketing integrations:
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ads
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analytics
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tracking
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This module supports SME businesses moving online.
✅ 6) Noon Marketplace & Gulf E-Commerce (UAE/GCC Track)
Noon is a major marketplace in the Gulf.
You will learn:
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Noon marketplace overview
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product listing strategy for Noon
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marketplace trust and delivery model awareness
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Noon promotions and sales strategy
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customer review and brand presence strategy
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Gulf consumer psychology insights (UAE/KSA)
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growth strategy for overseas Pakistanis
This track supports UAE/GCC opportunities.
✅ 7) Social Commerce (Instagram + Facebook + WhatsApp Selling)
Social commerce is huge in Pakistan.
You will master:
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selling through Instagram:
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reels selling strategy
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product storytelling
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captions that convert
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Facebook selling strategy:
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groups marketing
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page marketing
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WhatsApp Business:
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catalog
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inquiry templates
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broadcast lists
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follow-up automation
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converting followers to buyers:
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trust building
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testimonials
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customer proof
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COD business model strategy (Pakistan focus)
This track is extremely practical and profitable.
✅ 8) E-Commerce Ads & Performance Marketing for Selling Products
To scale e-commerce, ads are essential.
You will learn:
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Meta Ads for products:
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campaign structure
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creative strategy
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targeting
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retargeting strategy:
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visitors retargeting
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add-to-cart retargeting
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Google Shopping Ads awareness
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TikTok ads for product selling
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ROAS optimization strategy
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scaling product selling campaigns
This module helps learners become e-commerce performance experts.
✅ 9) Customer Retention & Repeat Sales Systems
Real e-commerce profit comes from repeat customers.
You will master:
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retention strategy:
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customer loyalty
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repeat buying triggers
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WhatsApp marketing for retention
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email marketing for repeat customers
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customer experience improvement strategy
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order tracking communication
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reviews and referral strategy
This module builds long-term business growth system.
✅ 10) Practical E-Commerce Projects + Store Portfolio (Capstone)
This module makes learners implementers.
You will complete:
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product research + selection project
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listing optimization project (Amazon/Daraz style)
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e-commerce content project:
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product captions
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reels scripts
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social commerce sales funnel project
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ads campaign plan project
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final capstone:
✅ Build a complete E-Commerce Growth System for a sample/real business including:-
platform selection
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product strategy
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listing + SEO plan
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marketing plan
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ads plan
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retention plan
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sales funnel workflow
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This creates your practical portfolio.
🌟 Benefits of Completing E-Commerce Marketing Program
After completing this program, learners gain:
✅ ability to sell products online professionally
✅ knowledge of multiple marketplaces (Amazon/Daraz/Noon)
✅ ability to run Shopify/WooCommerce store marketing
✅ practical skills to generate sales using ads + content
✅ strong online selling confidence
✅ ability to start business in Pakistan from home
✅ skill to manage e-commerce stores for clients
💼 Career, Freelancing & Business Value
✅ Career Value
Learners can work as:
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E-Commerce Executive
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Marketplace Specialist (Amazon/Daraz/Noon)
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Shopify Store Manager
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Product Listing & SEO Specialist
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Digital Sales Executive
✅ Freelancing Value
Learners can earn by offering:
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product listing optimization services
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store management services
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e-commerce ads management
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Shopify store marketing support
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Daraz store growth services
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product description and creative writing
✅ Business Owner Value
Entrepreneurs can:
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build online business from Pakistan
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sell internationally through marketplaces
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build their own D2C brand
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reduce dependency on agencies
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scale sales through ads and systems
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build repeat customer growth model
🧠 How AMY Training Institute Makes You Expert
We train practically using:
✅ real platform-based learning approach
✅ marketplace listing templates
✅ product research frameworks
✅ e-commerce sales funnel systems
✅ campaign and content strategies
✅ capstone project building a real growth model
Learners become capable e-commerce operators.
💻 100% Online Learning + Recorded Material & Templates
All courses are:
✅ fully online
✅ flexible schedule
✅ accessible from Pakistan and worldwide
After completion learners receive:
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recorded lectures
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listing templates
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product research sheets
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ads planning formats
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content calendar templates
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retention and follow-up templates
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revision notes
📜 Certification Value
Upon successful completion learners receive:
✅ Professional Certificate in E-Commerce Marketing & Online Selling
Issued by AMY Training Institute
This certificate:
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strengthens CV for e-commerce jobs
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supports UAE/GCC e-commerce career opportunities
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builds credibility for freelancing and client projects
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proves practical ability in marketplace + store selling systems
📞 Admissions, Fee & Further Queries
For course details, fee structure and guidance:
📱 WhatsApp: +971 585988151
📧 Email: anam@amybusinessconsulting.com