Sales & Leads Generation Learning

AMY Training Institute | Digital Marketing Courses

Learn Lead Generation Like a Professional — Build Funnels, Landing Pages, WhatsApp Conversions & High-Quality Customer Acquisition Systems

In digital marketing, the real goal is not likes or followers — the real goal is:

✅ leads
✅ inquiries
✅ customers
✅ sales

Thousands of businesses in Pakistan spend time posting on social media, running ads and building pages — but still struggle to convert people into customers. The reason is simple:

They don’t have a proper lead generation and sales funnel system.

A Sales Funnel is a step-by-step customer journey that turns a stranger into a buyer, such as:

Ad / Reel / Post → Landing Page / WhatsApp → Follow-Up → Sale

Whether you are running:

• AMY Consulting services

• tax and accounting services

• business setup services

• training courses

• online stores

• real estate business

• clinics

• restaurants

• coaching programs

You need a structured funnel to consistently generate customers.

The Lead Generation & Sales Funnels Program at AMY Training Institute trains learners to build professional conversion systems that generate leads daily — even in competitive Pakistani market.

This program is ideal for:

• business owners and service providers

• students aiming for high-demand skill

• freelancers who want premium lead generation projects

• digital marketers specializing in performance marketing

• consultants who want consistent client inquiries

• overseas Pakistanis targeting UAE/GCC marketing roles

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🎯 Types of Courses Included (What You Will Learn Under Lead Generation Track)

This track includes complete funnel-building expertise: strategy, landing pages, conversion systems, follow-ups, CRM basics, automation and reporting.

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✅ 1) Lead Generation Fundamentals (Customer Acquisition Basics)

You will learn:

• what lead generation means

• types of leads:

  • cold leads

  • warm leads

  • hot leads

• difference between:

  • traffic

  • leads

  • conversions

• service business lead generation systems in Pakistan

• product-based vs service-based funnel logic

• lead quality improvement methods

This module builds the foundation for funnel mindset.

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✅ 2) Sales Funnel Strategy (Customer Journey Planning)

Funnels work only when strategy is correct.

You will master:

• funnel stages:

  • awareness

  • interest

  • consideration

  • conversion

  • retention

• building buyer persona (ideal customer)

• funnel mapping:

  • what message at what stage

• funnel types:

  • WhatsApp funnel

  • landing page funnel

  • webinar funnel

  • course funnel

  • consultation funnel

• designing offers and lead magnets

This module trains strategy-first funnel building.

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✅ 3) Landing Pages (Conversion-Focused Page Design)

Landing pages are the “conversion machine” of marketing.

You will learn:

• landing page structure:

  • headline that grabs attention

  • problem + solution messaging

  • benefits section

  • proof (testimonials)

  • offer and guarantee

  • CTA (call to action)

• service page vs landing page differences

• optimizing pages for mobile (Pakistan audience uses mobile heavily)

• high converting landing page templates:

  • training courses pages

  • consultancy service pages

  • business setup pages

  • admission and enrollment pages

• landing page mistakes that reduce conversions

This module develops practical conversion writing mindset.

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✅ 4) WhatsApp Funnels (Pakistan’s Strongest Sales System)

In Pakistan, WhatsApp is one of the best conversion tools.

You will master:

• WhatsApp Business setup

• WhatsApp Catalog usage

• inquiry conversion system:

  • auto replies

  • greeting messages

  • templates

  • follow-up sequences

• lead qualification questions

• turning inquiries into paying customers

• WhatsApp selling scripts

• broadcast and retention strategy

• managing customer trust and professionalism

This module is extremely powerful for Pakistani businesses.

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✅ 5) Lead Magnet Creation (Free Offers That Capture Leads)

Lead magnets increase lead generation quality.

You will learn:

• lead magnet types:

  • free checklist

  • free guide

  • free consultation offer

  • free trial class

  • free report template

• designing lead magnets for services:

  • tax consultation

  • accounting services

  • training courses

• converting lead magnets into sales

• building “value-first” trust system

This module helps generate leads even without heavy ad budgets.

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✅ 6) Ad-to-Funnel System (Meta Ads + Google Ads Funnel Integration)

Ads become profitable only through strong funnel.

You will master:

• designing funnel campaigns:

  • awareness campaign

  • lead generation campaign

  • retargeting campaign

• ad creative alignment with landing page

• budget testing and scaling in funnel campaigns

• retargeting strategy:

  • landing page visitors

  • WhatsApp clickers

  • video viewers

• funnel conversion improvement methods

• increasing ROI with funnel systems

This module turns marketers into performance funnel experts.

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✅ 7) CRM Basics & Lead Management Systems

Leads are wasted if there is no lead management system.

You will learn:

• how to manage leads professionally

• simple CRM concept:

  • lead entry

  • follow-up status

  • closing stage

• using:

  • spreadsheets trackers

  • CRM software concept (HubSpot/Zoho awareness)

• follow-up discipline system

• pipeline stages:

  • new lead

  • contacted

  • interested

  • meeting booked

  • closed

• reporting conversion rates

This module helps businesses scale without losing customers.

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✅ 8) Follow-Up Strategy (Where Most Sales Happen)

Most sales happen in follow-ups.

You will master:

• follow-up script writing

• follow-up schedule:

  • Day 1

  • Day 3

  • Day 7

• building urgency ethically

• objection handling scripts:

  • price objection

  • trust objection

  • “I will think” objection

• building confidence to close sales

• closing technique and final CTA

This module improves conversion rates significantly.

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✅ 9) Funnel Optimization & Conversion Rate Improvement (CRO Basics)

Optimization makes funnels profitable.

You will learn:

• measuring funnel performance:

  • CTR

  • landing page conversion rate

  • WhatsApp conversion rate

  • closing rate

• improving:

  • landing page content

  • CTA placement

  • trust elements

  • offer structure

• A/B testing basics

• conversion rate improvement techniques for Pakistan market

• reducing CPL and CPA through better funnel system

This module makes learners advanced funnel specialists.

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✅ 10) Practical Lead Funnel Projects + Capstone (Portfolio)

This module ensures full implementation expertise.

You will complete:

• lead generation strategy project

• landing page design project

• WhatsApp funnel scripts project

• follow-up sequence project

• CRM tracker project

• final capstone:
  ✅ Build a complete Lead Generation Funnel for a real/sample business including:

  • ad creative concept

  • landing page copy layout

  • WhatsApp inquiry scripts

  • lead magnet

  • retargeting strategy

  • CRM lead tracker

  • follow-up schedule

This becomes a portfolio for freelancing and marketing jobs.

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🌟 Benefits of Completing Lead Generation Program

After completing this track, learners gain:

✅ ability to generate customers daily for any business
✅ skill to build full conversion funnels
✅ confidence to manage leads professionally
✅ ability to increase ROI and sales
✅ premium freelancing skill in Pakistan
✅ strong performance marketing specialization
✅ business scalability through funnel systems

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💼 Career, Freelancing & Business Value

✅ Career Value

This program supports roles like:

• Lead Generation Specialist

• Funnel Builder

• Performance Marketing Executive

• Digital Sales & Conversion Specialist

• CRM & Funnel Coordinator

• Growth Marketing Executive

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✅ Freelancing Value

Learners can earn through:

• lead funnel setup services

• landing page building services

• WhatsApp sales funnel systems

• ads-to-funnel consulting

• follow-up scripts packages

• monthly funnel optimization retainers

Funnels are premium high-value projects worldwide.

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✅ Business Owner Value

Businesses can:

• stop wasting leads

• convert inquiries into paying customers

• create daily flow of leads

• build organized sales system

• scale business without increasing heavy staff

• improve sales through follow-ups and automation

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🧠 How AMY Training Institute Makes You Expert

We train with:
✅ conversion-focused practical systems
✅ ready-made templates and scripts
✅ Pakistani market-based examples
✅ CRM trackers and follow-up systems
✅ project-based learning (capstone funnel build)

Learners become implementers who can deliver results.

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💻 100% Online Learning + Recorded Material & Templates

All courses are:

✅ fully online
✅ flexible schedule
✅ accessible from Pakistan and worldwide

After completion learners receive:

• recorded lectures

• funnel templates and landing page structures

• WhatsApp scripts templates

• follow-up scripts

• CRM tracker formats

• capstone project file

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📜 Certification Value

Upon completion learners receive:

✅ Professional Certificate in Lead Generation & Sales Funnels

Issued by AMY Training Institute

This certificate:

• strengthens CV for performance roles

• supports UAE/GCC job market

• builds credibility for freelancing funnel projects

• proves ability to build complete lead generation systems

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📞 Admissions, Fee & Further Queries

For course details and fee structure:

📱 WhatsApp: +971 585988151
📧 Email: anam@amybusinessconsulting.com