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Social Media Marketing: 7 Reasons Why It Is Beneficial For The Business

It is the digital era, and any brand or business needs a social media presence, specifically social media marketing. The online marketing trend is not new, but it changes with time. There was a time when blogs on a particular website were enough to draw traffic, but now there are many means of online marketing, including social media. It does not end; there are many firms that offer digital marketing services to grow the business. This blog will discuss how social media outlets help the brand grow and expand its business. Why Social Media Marketing? So, here comes the primary question: why is this type of branding when there are many other means to achieve the same results? The query is, do the other branding means offer the same results as this? Indeed, social media has become one of the vital means of the digital market. Why is that so? It is because it provides world-class services to millions of customers worldwide. If you still need to include this professional means, it is not easy for your students to survive in the sector. Remember that many new companies are merging with the same service-based tours on a daily basis. If you want to stand out, take advantage of this chance. The social media handles make it easy for the business to spread the word about its mission and products. The Benefits Of Social Media Branding So, are you ready to learn what makes your social media presence valuable for your business? Here, we advise you to look for a firm that offers social media marketing services at the best rates. So, here is the top reason that makes it the best use of branding. Let us learn why social media marketing is important Boost brand awareness So, here comes the first. Social media presence is the most profitable digital market and the most stress-free way of trading. Why is that so? It is because the firms can use it to increase their visibility. It is an example of how to begin your presence on social media accounts. All you have to do is create the template and share it with others. If you follow the social media plans, it will help you boost the brand’s image. Here’s a fun fact: When you spend a few hours per week on social media marketing, many branding firms report that their social media presence increases twice. Adding the social media handles of the firm will help the firm:  If you use it right, you can get organic audiences for your label in zero time. Affordable When it comes to branding, it is okay. It may cost you an arm if you are looking for print or electronic media. It is no longer a viable option for small or new businesses. If you want to grow your business, look for a social media presence. Why is that so? It is because online marketing is one of the most pocket-friendly branding methods. How is physical media making it affordable? You can make the payment on any of the handles free of charge. But there’s also an option for paid ads. We recommend that you start small and then work your way up. Being pocket-friendly is vital. It is because:  By investing a little time and money, you can greatly improve the conversion rates and finally get a return on the funds primarily invested. Engage With The Buyers To expand a business, one must interact with the buyers. Social media is one of the most profitable ways to do it. The more your firm interacts with the target audience, the more luck your business has with conversions. Here, we advise you to always go for the two-way interaction with the focus people. It is because it lets you know their desires and interests.  Moreover, engagement and interaction with the buyers are the best ways to win the buyer’s attention and deliver the brand messages. Thus, the brand will reach a larger market in real terms and can call itself developed without any issues.  Brand loyalty The fourth item on the list is brand loyalty. When the firm has a social media handle, they make it easier for the buyers to approach them and feel connected with the firm. By rewarding your customers through social media, the company will likely increase buyer retention and, thus, loyalty. The main goal of this type of brand is to build a loyal customer base. All work must go hand in hand to ensure buyer satisfaction and loyalty. It is vital to interact with the buyers and begin linking with them. The digital handles are much more than just for releasing your items. It is one of the most profitable promotional drives. Buyers regard these areas as services, feeling free to interact with the firm. Healthier Buyer satisfaction Here is the point: social media in marketing is vital in interaction and networking. Why is that so? A firm voice is vital to boosting the brand’s image because of the support of these handles. Buyers love the fact that: A firm that respects its buyers takes the time to make a personal reply, which is received favorably. Hire Digital Marketing Firms Indeed, social media marketing for small businesses and known plays a vital role in branding and growing a firm. However, there are some rules to follow when approaching your target people. There are many ways and tricks to get the right content on these blogs. Here at Amy Consulting, we offer firm consulting services along with branding. We have handled every aspect of the branding, consisting of: The AMY Consulting is one of the leading social media marketing agencies. Do you want our services? If so, then feel free to contact us: Whatsapp: +92 300 0575922 Please email us: at kiran@amybusinessconsulting.com

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Business Consulting Firms : 4 Things To Look

Hiring the right business consulting firms is a challenging thing to do. In this blog, you learn to choose the right one. Is your firm’s growth stuck? If so, it means it is a call for the right adviser. You may have seen many social media posts, ads, or billboards of firms that claim to offer you the right corporate services and business advice. Is it too good to be true? Let us find this out in great detail. Tips to Choose the Right Business Consulting Firms So, before you dive into the details, there are some points to consider. The perfect fit always depends on the project’s goal and scope. By doing this, you are capable of adapting the following tips rightly. Track History of Success So, here comes the first tip when picking the right consulting So, here comes the first tip when choosing the right business consulting firms in Pakistan. The following are the questions that you must ask them before hiring the company: The tricky part is that some consultants might be the best at pitching but need a track record. It is reasonable to speak with a company that has encountered the same problems as yours or a firm of the same size. Make sure “firm” refers to the candidate for interviewing who already has successful experience in the past. Bonus tip: Actual customer references will guide you in finding the right advisory firm to deal with your issues more thoroughly for management. There are management consultancy firms. AMY Consulting is the best pick, as some businesses face taxation, accounting, and audit issues. Their team of experts helps your firm guide you in the taxation issues and guide you deal with accounts issues. A Skilled Team Can you learn about the expertise of the team? Here you can learn much about the firm by observing its pitching method. Remember, reliable business consulting firms always value your time. They should not waste it by presenting you with their senior team member but by using amateurs to do the task. Whoever your company meets at the front must also be who the team works within the long run. Along with having an experienced consultant, you also need to determine whether you would like a team of consultants or an individual to work on the case. The firm’s needs and budget will help you decide whether or not you need a large group to reach your goal. Affordable Cost Structure The firms usually hire a consultant when they need help to afford to build a team. So price structure is vital when finding which consulting firm offers the right services at the best price. Indeed, amateurs charge you less, but it is too good. An amateur advisor who is more affordable but takes longer to achieve your plan may be more costly than a skilled consultant. Why is that so? It is because an expert reaches their goal more quickly but with a higher bill price. Remember, whatever level you pick, one must consider their budget when consulting various firms.  Moreover, you like to work with a firm that plans to solve the issue without pulling on the agreement for too long. It is for holding you as the client for as long as possible. Remember, the right consulting firm will offer an end period for fixing your firm issues that never extend indefinitely. Added Value Here comes the last but not least part of finding the right firm for your business: Indeed, it is best to hire an expert; a firm must plan to hire an advisor with experience in the sector. A general consultant will be able to get various perspectives across various sectors and offer creative solutions that your firms would never have been able to offer.  You must strive to add additional value and skill to the team rather than enhance what it can provide as specialists in their distinct fields. AMY Consulting At Your Services It is a business consulting firm that believes in innovation and growth and finds solutions for your business. They offer their clients business consulting services like corporate services, digital marketing, and much more. If your business is not growing, it is time for digital marketing services. The team of digital marketers at Amy Consulting is here to help you. If your business needs any tax or management consulting advice, this is the name you can trust. They offer their clients the best possible services at highly affordable rates.

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Withdrawal of Income Tax Exemptions and Pakistan’s IT Sector

The Government authorized the removal of about 80 income tax exemptions through the publication of the Tax Laws (Amendment) Ordinance, 2021. The IT and IT-enabled services sector is one of the industries that would be impacted by this withdrawal. The conversion of the exemption to a 100% tax credit is expected to have a small effect on revenue, but the IT sector has expressed serious worries about the numerous restrictions that the tax credit is subject to. The tax credit regime will permit the recording of software export; nevertheless, in order to qualify for a tax credit, IT and IT-enabled service revenue must meet specific requirements. Only if the taxpayer submits their tax return and any required tax to be deducted or collected has been Withholding tax statements for the prior tax year and sales tax returns for the pertinent tax year are submitted. deducted or collected and paid. Up until the time ending June 30, 2025, exports of computer software, IT services, or IT-enabled services are subject to the withdrawal of the tax exemption and the conversion to a tax credit system. By the conclusion of this fiscal year, it’s anticipated that the IT sector will have grown by more than $2 billion, with a growth of 40% in FY 2019-2020. It was discovered that over the past few years, 70,000 Pakistani residents received payments from Payoneer totaling Rs 60 billion. The government’s numerous supportive measures, such as the 100% repatriation of IT & ITeS businesses with 100% foreign ownership, profits to foreign IT & ITeS investors, and no income tax on IT & ITeS exports. Covid-19 has also turned out to be a gift in disguise because it has assisted Pakistan in accelerating the expansion of IT exports. The expansion of the sector attracted international investors and raised Pakistan’s level of IT industry competition. Withdrawing these support systems and substituting tax credit programs for them could have a negative impact on this development trajectory and deter newcomers and investors from the IT sector. According to experts in the IT sector, the extra compliance requirements will probably have a negative impact on the industry’s expansion. The experts think that since the industry has never utilized such government support for tax exemptions, it is eligible to receive them. Investor confidence is said to have been harmed by the policy shift. Experts believe that the removal of tax exemptions will deter people and businesses from hiring freelancers from Pakistan, who have only recently begun earning well and building a solid image on international platforms. The government is being urged by the P@SHA (Pakistan Software Houses Association) to address the worries of the IT and ITeS industry and create the proper policy framework to promote ease of doing business. The IT industry is confident that, given the proper regulatory environment, it can outperform the government’s export growth projections and generate more job prospects.

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FATF RECOMMENDATIONS RELATED TO DNFBPs AND CHALLENGES FACED BY FBR

FATF RECOMMENDATIONS RELATED TO DNFBPs AND CHALLENGES FACED BY FBR   FATF RECOMMENDATIONS RELATED TO DNFBPs AND CHALLENGES FACED BY FBR This blog is written by Mr. Abdul Hafeez. Please read this blog and provide your valued comments INTRODUCTION:   The FATF research highlighted a trend in the use of complex commercial arrangements by money launders (ML) and terrorism financiers (TF) to hide their money trail. These arrangements often use the services of professionals such as lawyers, accountants and company secretaries. Arising from these typologies, the FATF standards require countries to improve their Anti-Money Laundering and Counter Financing of Terrorism (AML/CFT) measures on DNFBPs.   RISKS RELATED TO DNFBPS   The “DNFBP”, or Designated Non-Financial Businesses and Professions is the FATF catch-all for any business or profession that poses a money laundering risk but cannot be classified as a financial institution. Thus, the risks related to this sector lie in the potential misuse for ML/TF. Some countries realized these risks and, therefore, adopted measures in an attempt to prevent the misuse of non-financial businesses and professions in ML/TF. What is classed as a DNFBP varies depending on jurisdiction. Usually, at least the following professions are included:   Auditors, external accountants, and tax advisors Casinos and other gambling service providers Company service providers Dealers in precious metals Lawyers Notaries and other independent legal professionals Real estate agents Trusts   FBR: MEASURES AND CHALLENGES   In order to address concerns of FATF, Pakistan introduced amendment in the Anti-Money Laundering Act, 2010 [AML, 2010] through Anti-Money Laundering (Second Amendment) Act, 2020, signed by the President on September 22, 2020. Section 6A of AML, 2010 delegates powers to Federal Board of Revenue (FBR) to regulate Designated Non-Financial Businesses and Professions (DNFBPs), namely real estate agents, jewellers, dealers in precious metals and precious stones, and accountants, who are not members of the Institute of Chartered Accountants of Pakistan and the Institute of Cost and Management Accountants of Pakistan.   FBR, in exercise of powers conferred under AML, 2010, made regulations namely “Federal Board of Revenue Anti-Money Laundering and Countering Financing of Terrorism Regulations for DNFBPs, 2020’” [“the Regulations”] through SRO 924(1)2020 dated September 29, 2020, to regulate the above-mentioned DNFBPs.   FBR issued the Regulations to comply with the conditions under FATF, however, the Regulations being generic in nature, do not seem to meet the standards provided in guidelines issued by Asia/Pacific Group (AGP). The ultimate goal of getting out of grey list can be achieved through issuance of industry specific regulations and establishing independent anti-crime agency. Unless such steps are taken, the illicit flows of funds will remain unchecked, keeping the country vulnerable to Money laundering and Terror Financing. (ML & TF)   Real Estate Sector:   While comparing registered “Real estate agents” with Return Filers, it emerges that the total number of “Real Estate Agents” registered with FBR are approximately 16,000 (excluding builders and developers) and return filers for tax year 2020 are around 10,000. According to the World Bank estimate, the size of a country’s real estate assets constitutes between 60 and 70% of the country’s total wealth; if these estimates are applied to Pakistan, the estimated size of the real estate sector would be $300 to $400 billion.   FBR can improve its enforcement in this sector through access to data from real estate regulatory authorities, one established for Islamabad Capital Territory (ICT), and others from provinces and from websites of private parties to enforce the said Regulations. Further, there are numerous associations of real estate agents in each city of Pakistan and their directory is available on the website: https://www.pakrealestate.com/       Dealers in precious metals and stones:   As per the definition given in Regulation 2(k) of the Regulations “jeweler” has been defined as ”a person who is a bullion dealer or engaged in sale of jewelry, precious stones and metals including all articles made wholly or mainly of gold, platinum, diamonds of all kinds, precious or semi-precious stones, pearls whether or not mounted, set or strung and articles set or mounted with diamonds, precious or semi-precious stones or pearls, when they engage in a cash transaction with a customer of a value equivalent to two million rupees or more”.   The gold sector remained largely un-documented  in the country. FBR has found that there are only 21,396 National Tax Number (NTN) holders out of total 60,000 jewelers in  the country but on average only 9,000 filed returns in last five years.   The Official report submitted to Chairman FBR by the Directorate of Intelligence & Investigation (I&I) Inland Revenues disclosed that out of the total, only 15 percent of the jewelers  filed their returns. The jewelers who possessed luxurious assets and lifestyle paid only Rs. 205 million tax along with tax returns in the last five years; the minimum tax amount paid with income tax returns was Rs. 26 million in one year and maximum paid amount was Rs. 62 million in the last five years, from 2014 to 2019.   The jewelers paid over Rs. 1 billion as withholding tax (WHT) to get refunds through electricity bills. Thus, on average, the filers among jewelers paid only Rs. 4,500 tax per person.   Interestingly, bullion import is almost negligible but jewelry shops in large cities have stocks of billions of rupees. Though, this is one of the prime sectors to be regulated under guidelines of FATF and AGP, but it is grossly neglected, vulnerable to ML/FT and largely undocumented.       Accountants:   Accountants have been defined in the Regulations as sole practitioners, partners or employed professionals within professional firms when they carry out the activities as specified in the AML Act. Those regulated by The Institute of Chartered Accountants of Pakistan (ICAP) and The Institute of Cost and Management Accountants of Pakistan (ICMAP) have been excluded.   Number of persons registered with FBR in this category are approximately 57,000 out of which around 37,000 are income tax filers. This is also a very low figure, therefore, FBR needs to

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YEAR TWENTY-20 VS PAKISTAN ECONOMY

YEAR TWENTY-20 VS PAKISTAN ECONOMY Though, the year 2020 will be remembered in history as the year of pandemic and its devastation across the world. However, at the same time, the world will remember this year in redefining the word “normal”. The pandemic triggered complete closure of livelihood to a grinding halt in the name of “Lockdown”. In addition to the dismantling of the social fabric of communities in 2020, most of the financially powerful countries experienced unprecedented recessions which resulted in contraction of economies, job losses, etc.   The global trend of downward curve was clearly visible in Pakistan’s economy in 2020. The GDP growth rate for fiscal year 2019–20 was (­–0.4 %). This incidence has not been experienced in the last 7 decades of the country’s history. This impact also exposed the Per Capita income, which plunged to about 20%. With Macro, Micro and Smart Lockdowns & closures to control the spread of COVID-19 in 2020, Corona Virus also has the blood of economy on its hands. Without discussing the policies of current and previous regimes, it is a consolidated opinion that the blame of downward moving trend of economy cannot just be tagged with Covid-19. It goes through a process which was continued since FY 2018-19 and the advent of Covid-19 acted only as a catalyst. It is said, because the imbalance of payments and high fiscal deficits were not events of year 2020. Similarly, knocking IMF’s doorfor perhaps 12th time in the last 38 years also happened before COVID-19. As a matter of fact, the IMF program was suspended in March 2020. For some, this contraction of economy could be taken as a positive change as it helped in maintaining balance of payments and stabilizing the trade deficit. From a pragmatic point of view, it can also be said that the decline of oil prices at the global level also played a role in shaping the rarity of achieving current account surplus. Since, Pakistan’s economy has been overly dependent on imports and exports are often stagnated, therefore, it can be called rarity. Due to the temporary halt of tough IMF program, some breathing space was found at fiscal level, which enabled the government to make emergency payment to reduce the impact of Covid-19 on the economy. However, this impact was insignificant, considering the size of the population and micro economic conditions in Pakistan. The relief extended by the government was also made possible due to the inflow of IMF’s Rapid Financing scheme and other global assistance. As the entire world was brought down to a halt, resulting in the suspension of international travelling, the foreign exchange remittances to Pakistan came through banking channels.  These remittances were previously sent through certain unauthorized and non-registered mediums. and it was evident from the government’s figures of getting higher remittances than the corresponding period of previous financial year(s). It was the batsman named “Inflation”, who scored the most in T-20. None of the prices of useable items was spared by inflation. Every effort of the incumbent government to control the inflation has been dealt with more vigor. Rate of inflation kept moving in one direction i.e. skywards. If not controlled or curbed efficiently, it may cause more damage than the pandemic itself. It is thus concluded that Pakistan’s Economy comes only second in this face off with year Twenty-20.

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